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Takeaways
- Khloé Kardashian is launching a protein popcorn brand, Khloud, backed by Serena Williams and the talent agency WME.
- Celebrity Net Worth estimates that Kardashian’s networth is $65million.
- Kardashian has built her empire from her family's reality TV show, social media and brand partnerships, and her clothing line.
Get your popcorn ready: Khloé Kardashian's latest venture just dropped.
Kardashian, who is a reality star and entrepreneur, launched Khloud – a protein popcorn. According to its website, the popcorn is made from Nebraska corn and contains 7 grams per serving. According to TechCrunch, Khloud is set to launch at Target and online on April 29. Serena Williams and WME, the talent agency and tennis legend Serena Williams, are among its investors.
People magazine reported that “this is just the beginning of who I hope Khloud to be,” Kardashian said.
According to Celebrity Net Worth, Kardashian’s estimated net worth is $65 million. Kardashian has built an empire with her family over the years. She has a hit reality television show, Keeping Up With the Kardashians. She also has a clothing brand and business partnerships.
Here's how Khloé Kardashian made her millions.
Khloé's 'Keeping Up' Salary
Kardashian rose in fame with her sisters Kim Kourtney Kylie and Kendall Jenner as well as their mother Kris Jenner. She appeared on Keeping Up. The 40-year star is younger than Kim and Kourtney Kardashian, but older that Kylie and Kendall Jenner.
The realy show was broadcast on E! For 20 seasons. According TMZ, the deal was $150 million for the last 5 seasons. In an interview with Ellen Degeneres, Kris Jenner said that the money earned from the show was split equally among the family.
Khloé earned about $4.5 million per season when the show was on E!, and was also an executive producer on the show.
The Kardashians will premiere on Hulu 2021. Variety reported that the deal paid a salary of nine-figures to the Kardashian-Jenners, which they split equally. Khloé is an executive producer on the show as well.
The star recently announced she was launching a Kardashians spin-off reality series called "Calabasas Behind the Gates" which will focus on the famous family's friends and neighbors.
Good American
Kardashian co-founded clothing brand Good American in 2016 along with British businesswoman and entrepreneur Emma Grede, who has co-founded several other Kardashian companies including Kim's shapewear line Skims and Kris's cleaning supplies brand, Safely.
According to Entrepreneur, Good American, a brand that emphasizes size inclusivity, will generate $200 million in sales by 2022. The brand has a flagship store in Los Angeles and is sold through the company's website and at retailers such as Nordstrom, Bloomingdale's Saks Fifth Avenue, and Macy's.
Social Media and Partnerships
Kardashian also makes millions of dollars on social media. Kardashian earns an estimated $1.8 million per sponsored post on Instagram, according to an estimate by social media marketing company Hopper's 2024 Instagram Rich List.
Kardashian has partnered up with brands like Fabletics Cosmetics, Kylie Cosmetics and KKW Fragrance. Kardashian launched her own signature fragrance, XO Khloé, in December 2024, in partnership with Luxe Brands.
